Wikipedia can be used as much more than a semi-credible source on a research paper or a blog. We can use it to mine for linkable content ideas. We can gather ideas for topics to create a keyword list then use that to do more in-depth research for content creation. Let’s say I run an online skateboard shop and I want to do some content research in hopes of driving more traffic to my website.
Run a simple query(“Your topic” and Wikipedia) and find the Wikipedia listing for your industry specific topic. In my example, I found two separate listings around my topic.
Upon further investigation, I see that the skateboard Wikipedia is mostly centered around the Skateboard’s parts and construction so I move on to the Skateboarding listing.
Once I click on my search listing I get a build out of topics Wikipedia has content built around. One topic that interest me is “skate culture”. I believe I may be able to build out some unique content around it.
Another way I can take the topic research a step further is to run Wikipedia’s url through Google AdWord planner and get some additional data from their database. It can be useful to get data around keywords or topics you may want to target.
Determine what type of content will resonate best with your target audience. I like to use Epicbeat for this part in the research process to see which content types perform best for my audience. By using Epicbeat I get a build out of popular content types that are likely to perform well within my intended audience.
I simply add my query for this I am going to keep it simple and just enter in skateboarding since there is not enough data to get very granular. Then I want to navigate to content insights and see what types of content perform well and which social platforms are best for amplifying that content. Under top content formats, I can see that interviews, articles, and infographics tend to perform well. I also see that Facebook tends to get the most engagement as a channel to distribute content once it is built out properly.
The next step is to do keyword analysis around my topic and further flesh out my ideas. Next week I will discuss how to go about doing in-depth keyword research and more topic modeling.
Until next time.