Social Media Marketing

I believe there are a few misconceptions when it comes to the use of Social Media for marketing purposes.  A few issues I noticed from smaller companies are:

  • The use of multiple Social Media platforms
  • Not regularly updating websites/ not generating adequate content
  • Not engaging their audience
  • Finally believing that social media will capture new clients or consumers

When used properly social media allows small businesses to compete and advertise their services competitively against larger companies. Unfortunately many small businesses are not taking advantage of this or are not properly utilizing their social media platforms. Smaller businesses should:

  • Identify a few social media platforms that allow them to target their perceived market
  • Generate interesting and well thought out content
  • Regularly update content and engage their audience

I have found this website to be extremely helpful and informative


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