Most recently I have noticed a huge shift in the way some companies have began to market their services and ideas. Content marketing is now king. No longer is traditional advertising an effective means to market their products or services. We are constantly bombarded with commercials and marketing messages all the time.
Fortunately there are some companies who understand this and have differentiated themselves from the competition. Two companies who really stand out when I think about content marketing are Copyblogger.com & Marketo.com . They offer free e-books and How to- books that their specific target market may find useful. While reading the book they carefully insert ways their company can assist in accomplishing these tasks. Towards the end of their books and articles they always have a call to action as well.
I decided to modify this approach and offer free logo and graphic designs to companies. I make connections and generate “leads” and take the chance to offer digital marketing services or further design services. Thank you so much copyblogger.com