Joyrich AW14

+ The Addictions Magazine

Established in 2007 by founder Tom Hirota, designer David Melgar, and brand director Taka Okude; this three man team has successfully managed a strong cult following for brand Joyrich. Combining both futuristic and throwback 80’s and 90’s styles, which are reflected in their latest pop culture inspired lookbook for AW14, the range consists of strong graphics with a slightly more retro appeal (think neon lights and palm trees).

Iconic for its popular following within the music scene, our top pick from the latest range is undoubtedley the Exclusive Beverly Hills Seal Jacket, which is simply so bad its good.

Shop here: Joyrich

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