As I approach my graduation I find myself reflecting on my past educational journey and how my educational expierences have shaped who I am today. I quickly realized that there is a disconnect in what is being taught in the classroom and what I am expected to know. I highly recommend any Marketing student to determine early on what specific direction they want to go within marketing and begin doing research into what employers are looking for.
I found myself one fateful day flipping through job ads on Simplyhired, Indeed and I noticed something concerning. Alot of the entry level positions wanted a marketing student with some sort of technical expertise whether it was graphic design, html/ CSS or some sort of analytics expierence. I realized I had neither up until this point I was under the impression that if I attended my classes and made good grades everything else would kind of sort itself out. Unfortunately this is not true at all.
I found out how wrong I was at my first internship. I was overwhelmed by a vortex of data, information and digital marketing practices. I was really at a loss and desperately needed training that was never to come. As clique as it may sound if I knew then what I know now I would have taken charge of my self education a lot sooner than I originally did. Here are some resources to get you started on training yourself to be more marketable among your peers.
- www.Copyblogger.com – Coppy blogger has plenty of useful resources for anyone looking to learn how to be a better copy writer.
- www.Codeacademy.com– Wonderful resource that allows you to begin your journey into learning how to code.
- www.udemy.com – This website offers a variety of courses on a wide variety of subjects. This is a great starting point to learn anything from web development to graphic design.
- The Definitive Guide to Growth Hacking– “This guide is for entrepreneurs, founders, growth leads, or anyone else who is trying to grow a startup.” This guide may be primarily for start ups but I believe it is a wonderful resource for anyone interested in marketing.
- Google Analytics- Of course how could I not write a blog and not include google analytics. This is a free resource offered from Google which basically allows users to track user engagement on their websites.