What everybody ought to know about a Marketing degree and how to take charge of your education

As I approach my graduation I find myself reflecting on my past educational journey and how my educational expierences have shaped who I am today. I quickly realized that there is a disconnect in what is being taught in the classroom and what I am expected to know. I highly recommend any Marketing student to determine early on what specific direction they want to go within marketing and begin doing research into what employers are looking for.

I found myself one fateful day flipping through job ads on Simplyhired, Indeed and I noticed something concerning. Alot of the entry level positions wanted a marketing student with some sort of technical expertise whether it was graphic design, html/ CSS or some sort of analytics expierence. I realized I had neither up until this point I was under the impression that if I attended my classes and made good grades everything else would kind of sort itself out. Unfortunately this is not true at all.

I found out how wrong I was at my first internship.  I was overwhelmed by a vortex of data, information and digital marketing practices. I was really at a loss and desperately needed training that was never to come. As clique as it may sound if I knew then what I know now I would have taken charge of my self education a lot sooner than I originally did. Here are some resources to get you started on training yourself to be more marketable among your peers.

  1. www.Copyblogger.com  – Coppy blogger has plenty of useful resources for anyone looking to learn how to be a better copy writer.
  2. copyblogger  www.Codeacademy.com– Wonderful resource that allows you to begin your journey into learning how to code.
  3. code academy www.udemy.com – This website offers a variety of courses on a wide variety of subjects. This is a great starting point to learn anything from web development to graphic design.
  4. Udemy The Definitive Guide to Growth Hacking–  “This guide is for entrepreneurs, founders, growth leads, or anyone else who is trying to grow a startup.” This guide may be primarily for start ups but I believe it is a wonderful resource for anyone interested in marketing.
  5. the-definitive-guide-to-growth-hacking Google Analytics- Of course how could I not write a blog and not include google analytics. This is a free resource offered from Google which basically allows users to track user engagement on their websites.

google-analytics

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