Why are Car Dealerships Running Terrible Commercials on T.V?
I am generally against most forms of advertising for a number of reasons. First, it is hard to quantify the impact and reach they have on your target audience. Second, there are plenty of other effective marketing techniques to promote a brand or product. Finally, digital marketing makes it much more cost efficient to run targeted ads towards a particular group or demographic unlike ever before.
In particular I am referring to the car dealerships in my area constantly running cheesy car commercials with poor acting or buying radio time and running horrible ads. I know it is important to promote your business and gain some sort of relevance in today’s competitive business landscape but I believe there is a better use of resources. For instance, they could pay the money and have a decent website built with great information and resources for car buyers and set up some sort of inbound marketing funnel. They could have essential contact information on the page and run specials geared towards recent college graduates or students looking for a new vehicle. If a dealership really wants to spend money on advertising they could bid on ppc ads through Google and actually track who views their ads and comes to their website. They could even set up a free Google analytics account and track who is coming to their website and interacting with what on their pages.
I know this is more of a rant as opposed to an actual post, but I firmly believe these businesses are throwing money away. It’s bad enough the car industry is ultra-competitive and everyone is running car ads and radio ads. Don’t get me wrong Im sure some businesses have a digital marketing strategy but I think it is largely overlooked within the car industry as a whole.