I have decided to build a new website for my project which happens to be a clothing line catering to a specific niche. I noticed there is a need and not many businesses doing a great job in fulfilling the niche. As I get closer to re-launching my website with new products, new features, and better digital marketing I will regularly blog and post updates about my journey.
My first step was identifying a platform to utilize for my store front one that had a significant app marketplace so I could add powerful features to the website that would support my sales efforts and customer retention. I ultimately decided to use Shopify with their beautiful free and responsive website theme’s I figured it was a good choice. The next step was to conduct keyword research to build content around and begin writing content to publish on my site. Next I continued to get all my image files and finalize product mockups and descriptions.
Now I am in the process of publishing the website and running a highly targeted AdWords campaign on a budget to get short term traffic while I continually work on developing my organic traffic initiatives. I have been regularly posting on my social media platforms to drive traffic to my website when it is officially launched.
Moving forward, I will post regular updates about the test I will be running to optimize my store and turn a profit so stay tuned!