Free Social media tools for small business
As a small business owner you probably have a small budget and cannot afford to hire a digital marketing consultant or some of the more premium social media tools for your small business. As a small business owner you typically find yourself fulfilling many roles in the day to day operations of your small business and sometimes your social media strategies and content marketing campaign can take a backseat.
Fortunately, from starting and running a small online business I came across a wide variety of free social media tools perfect for small businesses. These tools will allow you to spend more time devoted towards the core aspects of your business that generate revenue and streamline the more tedious social media or various content marketing tasks.
Hoostuite is a wonderful tool for any bootstrapped time strained small business. This nifty tool will allow you to schedule out all your social media posts in advance on a variety of platforms. Recently Hootsuite integrated Instagram into the mix so no more manually posting in real time anymore. This tool also lets you add various feeds so you can stay up to date on all your social media events as well.
Buzz Sumo is a great content generation tool. This website lets you type in your topic or keyword query into a search bar and returns some highly shared content within your niche or businesses industry. This is also a good tool for generating inbound links or finding social influencers who can drive more referral traffic to your businesses website. A good way to utilize this tool is to search for highly shared content and schedule posts through hoot suite for maybe a few weeks in advance. This will free up time for other activities such as possibly generating your own unique content or taking care of other activities related to your business.
Iconosquare is a create Instagram tool. Formerly known as statigram this program allows you to get analytic data on your Instagram account. This tool gives you insight into who your top influencers are within your niche and gives additional insight into how many followers you are losing and notifies you of new followers. This tool also provides notification of interactions on your Instagram profile as well. Iconosquare is a free to use social media tool which will allow you to manage your Instagram comments while promoting your Instagram community.
While not technically a free tool follow liker is a very inexpensive paid social media tool which will allow you to easily scale your businesses social media efforts. This tool is compatible with Pinterest, Instagram, twitter and Tumblr. Follow liker will automate the process of following, unfollowing, share photos, and like photos all based on pre-determined criteria you can designate prior to running the software program. Again, while not technically a free tool this is a very powerful social media tool perfect for small businesses. This tool will quickly allow you to scale your social media community and keep them engaged better.
Klout is a free social media content management tool. This tool works similar to buzz sumo in the sense you add your twitter profile to the platform and can research content based on a set of keywords and your niche. In addition, klout will also allow you to schedule content directly from their software platform and specify a time and date to publish your content. Klout also calculates its own score it gives you based on your social media engagement. Their platform also provides new fresh trending content daily on their platform which gets rid of the need to spend a lot of time searching the internet looking for content to share.
Google trends may not technically be a social media tool but it’s a great resource to see what people are searching for and compare various keywords people are searching through Google. This is however a free tool to use and worth utilizing before writing a blog or publishing original content to see what sort of potential impact it may have once it is published.
As a previous small business owner I understand all too well how valuable time is and how important it is to utilize the proper tools to quickly scale your social media community. Social Media is a wonderful tool to effectively promote your brand cost effectively. If you have not already reference back to my previous post on how to craft a social media marketing strategy like a rockstar. Until next time!