Social Media Marketing : Instagram vs. Facebook

As of late I have been trying to determine the best platform to market my start up company. I think Facebook is becoming obsolete for marketing a company on. It is hard for potential consumers to search based on hashtags and allow me to segment my target market clearly.

Fortunately Instagram allows me to add hashtags and it lets my products be easily searchable. This is great for building a quicker following and redefining my focus instead of solely relying on Facebook or Twitter. I think Facebook is great but as of right now it has not gotten me a rapid following like Instagram has right now. Hopefully my following will continue to grow and I can run my kickstarter soon.

 

Lineage logo

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Design work update!!

So I have been working and improving a lot of my design work and here is an update of some of it.

 

Jordan Lowry Business card set2

 

Custom Business card
Custom Business card

 

Custom caption
Custom caption

 

RHS dalia llama meme

The perfect fit banner

benjamin franklin meme

Content Marketing

Most recently I have noticed a huge shift in the way some companies have began to market their services and ideas. Content marketing is now king. No longer is traditional advertising an effective means to market their products or services. We are constantly bombarded with commercials and marketing messages all the time.

Fortunately there are some companies who understand this and have differentiated themselves from the competition. Two companies who really stand out when I think about content marketing are Copyblogger.com & Marketo.com . They offer free e-books and How to- books that their specific target market may find useful. While reading the book they carefully insert ways their company can assist in accomplishing these tasks. Towards the end of their books and articles they always have a call to action as well.

I decided to modify this approach and offer free logo and graphic designs to companies. I make connections and generate “leads” and take the chance to offer digital marketing services or further design services. Thank you so much copyblogger.com

 

marketo logo

copyblogger