Pre Launch of my New Website

lineage_dynamic_content

I have decided to build a new website for my project which happens to be a clothing line catering to a specific niche. I noticed there is a need and not many businesses doing a great job in fulfilling the niche. As I get closer to re-launching my website with new products, new features, and better digital marketing I will regularly blog and post updates about my journey.

My first step was identifying a platform to utilize for my store front one that had a significant app marketplace so I could add powerful features to the website that would support my sales efforts and customer retention. I ultimately decided to use Shopify with their beautiful free and responsive website theme’s I figured it was a good choice. The next step was to conduct keyword research to build content around and begin writing content to publish on my site. Next I continued to get all my image files and finalize product mockups and descriptions.

Now I am in the process of publishing the website and running a highly targeted AdWords campaign on a budget to get short term traffic while I continually work on developing my organic traffic initiatives. I have been regularly posting on my social media platforms to drive traffic to my website when it is officially launched.

Moving forward, I will post regular updates about the test I will be running to optimize my store and turn a profit so stay tuned!

Six Free Powerful Tools to Scale Your Businesses Social Media Efforts.

Free Social media tools for small business

As a small business owner you probably have a small budget and cannot afford to hire a digital marketing consultant or some of the more premium social media tools for your small business. As a small business owner you typically find yourself fulfilling many roles in the day to day operations of your small business and sometimes your social media strategies and content marketing campaign can take a backseat.

Fortunately, from starting and running a small online business I came across a wide variety of free social media tools perfect for small businesses. These tools will allow you to spend more time devoted towards the core aspects of your business that generate revenue and streamline the more tedious social media or various content marketing tasks.

hootsuite

Hoostuite is a wonderful tool for any bootstrapped time strained small business. This nifty tool will allow you to schedule out all your social media posts in advance on a variety of platforms. Recently Hootsuite integrated Instagram into the mix so no more manually posting in real time anymore. This tool also lets you add various feeds so you can stay up to date on all your social media events as well.

buzz sumo

Buzz Sumo is a great content generation tool. This website lets you type in your topic or keyword query into a search bar and returns some highly shared content within your niche or businesses industry. This is also a good tool for generating inbound links or finding social influencers who can drive more referral traffic to your businesses website. A good way to utilize this tool is to search for highly shared content and schedule posts through hoot suite for maybe a few weeks in advance. This will free up time for other activities such as possibly generating your own unique content or taking care of other activities related to your business.

Iconosquare

Iconosquare is a create Instagram tool. Formerly known as statigram this program allows you to get analytic data on your Instagram account. This tool gives you insight into who your top influencers are within your niche and gives additional insight into how many followers you are losing and notifies you of new followers. This tool also provides notification of interactions on your Instagram profile as well.  Iconosquare is a free to use social media tool which will allow you to manage your Instagram comments while promoting your Instagram community.

follow liker

While not technically a free tool follow liker is a very inexpensive paid social media tool which will allow you to easily scale your businesses social media efforts. This tool is compatible with Pinterest, Instagram, twitter and Tumblr. Follow liker will automate the process of following, unfollowing, share photos, and like photos all based on pre-determined criteria you can designate prior to running the software program. Again, while not technically a free tool this is a very powerful social media tool perfect for small businesses. This tool will quickly allow you to scale your social media community and keep them engaged better.

Klout

Klout is a free social media content management tool. This tool works similar to buzz sumo in the sense you add your twitter profile to the platform and can research content based on a set of keywords and your niche. In addition, klout will also allow you to schedule content directly from their software platform and specify a time and date to publish your content. Klout also calculates its own score it gives you based on your social media engagement. Their platform also provides new fresh trending content daily on their platform which gets rid of the need to spend a lot of time searching the internet looking for content to share.

Trends

Google trends may not technically be a social media tool but it’s a great resource to see what people are searching for and compare various keywords people are searching through Google. This is however a free tool to use and worth utilizing before writing a blog or publishing original content to see what sort of potential impact it may have once it is published.

As a previous small business owner I understand all too well how valuable time is and how important it is to utilize the proper tools to quickly scale your social media community. Social Media is a wonderful tool to effectively promote your brand cost effectively. If you have not already reference back to my previous post on how to craft a social media marketing strategy like a rockstar. Until next time!

Update: Graphic Design work

Disclaimer: I did not go to school to be a Graphic designer nor do I have any formal training or education. I am passionate about design and have been studying it for some time now.

Here is a recent flyer I did for an organization at UNC Greensboro.

American Indian week flyer

Recent flyer I did to promote an event for my clothing line.

free shirt giveaway

lake scene

Post Launch of my start up clothing line *Lineage Clothing*

I developed a concept for a start up clothing line I call Lineage Clothing. It is a Native American owned and operated clothing line paying tribute to Native American design and concepts. I started the company with very little money and through hardwork and a tremendous amount of research I found a lot of very useful tools to assist with the business opertations and production of my products.

  • Instagram- A wonderful social media platform which allows me to showcase my designs and hash tag relevant items to segment my market and determine who may be interested in my products.
    • followliker- while this software is not free it is a one time payment of roughly $49 which allows me to automate my instagram marketing process. Thereby specificying certain criteria the software will go through instagram and like photos based on certain hashtags and follow other users within those similar critera allowing me to essentially mass market sort of.
  • MailChimp- While the advanced version of this software cost money I used the free basic version to structure an email marketing campaign and even though I did not get the response I wanted it wsa a great learning expierence and overall wonderful idea to implement contest and various promotions.
  • Bigcartel- The basic version of bigcartel is free which allows me to showcase and sell the T-shirts I have designed for free. I can even track which shirts get how many clicks.
  • Iconosquare- formely known as statigram this software provides me with much needed analytics of who my top engager’s are and when are the best times to post on my social media platforms. This is not only free but a wonderful and much needed software application I would recommend to anyone.
  • Theprintful- finally possibly the most costly aspect of my company is paying upfront to print shirts. Fortunately the printful deveopled their business around printing to order and offering samples for extremely cheap. This company allows me to offer a diverse set of products with no cost upfront.

So far I have learned a lot from this business venture and look forward to seeing how far I can take it. I recently got offered a spot in a Native American magazine and I am talking to retailers and looking at getting funding to grow my company.

Check out some of my work and be sure to visit my website to show your support : lineageclothing.bigcartel.com

 

Lineage Blackhawks T-shirt

lineage pattern6 shirt