Pre Launch of my New Website

lineage_dynamic_content

I have decided to build a new website for my project which happens to be a clothing line catering to a specific niche. I noticed there is a need and not many businesses doing a great job in fulfilling the niche. As I get closer to re-launching my website with new products, new features, and better digital marketing I will regularly blog and post updates about my journey.

My first step was identifying a platform to utilize for my store front one that had a significant app marketplace so I could add powerful features to the website that would support my sales efforts and customer retention. I ultimately decided to use Shopify with their beautiful free and responsive website theme’s I figured it was a good choice. The next step was to conduct keyword research to build content around and begin writing content to publish on my site. Next I continued to get all my image files and finalize product mockups and descriptions.

Now I am in the process of publishing the website and running a highly targeted AdWords campaign on a budget to get short term traffic while I continually work on developing my organic traffic initiatives. I have been regularly posting on my social media platforms to drive traffic to my website when it is officially launched.

Moving forward, I will post regular updates about the test I will be running to optimize my store and turn a profit so stay tuned!

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Update: Graphic Design work

Disclaimer: I did not go to school to be a Graphic designer nor do I have any formal training or education. I am passionate about design and have been studying it for some time now.

Here is a recent flyer I did for an organization at UNC Greensboro.

American Indian week flyer

Recent flyer I did to promote an event for my clothing line.

free shirt giveaway

lake scene

Social Media Marketing : Instagram vs. Facebook

As of late I have been trying to determine the best platform to market my start up company. I think Facebook is becoming obsolete for marketing a company on. It is hard for potential consumers to search based on hashtags and allow me to segment my target market clearly.

Fortunately Instagram allows me to add hashtags and it lets my products be easily searchable. This is great for building a quicker following and redefining my focus instead of solely relying on Facebook or Twitter. I think Facebook is great but as of right now it has not gotten me a rapid following like Instagram has right now. Hopefully my following will continue to grow and I can run my kickstarter soon.

 

Lineage logo

Design work update!!

So I have been working and improving a lot of my design work and here is an update of some of it.

 

Jordan Lowry Business card set2

 

Custom Business card
Custom Business card

 

Custom caption
Custom caption

 

RHS dalia llama meme

The perfect fit banner

benjamin franklin meme

Content Marketing

Most recently I have noticed a huge shift in the way some companies have began to market their services and ideas. Content marketing is now king. No longer is traditional advertising an effective means to market their products or services. We are constantly bombarded with commercials and marketing messages all the time.

Fortunately there are some companies who understand this and have differentiated themselves from the competition. Two companies who really stand out when I think about content marketing are Copyblogger.com & Marketo.com . They offer free e-books and How to- books that their specific target market may find useful. While reading the book they carefully insert ways their company can assist in accomplishing these tasks. Towards the end of their books and articles they always have a call to action as well.

I decided to modify this approach and offer free logo and graphic designs to companies. I make connections and generate “leads” and take the chance to offer digital marketing services or further design services. Thank you so much copyblogger.com

 

marketo logo

copyblogger