How to Utilize Holidays for your Social Media Campaigns and Inspire Engagement!

How to Inspire Engagement on Social Media During Holiday’s and Special Events

The holidays can be a time to make an emotional connection with your audience and social following and inspire engagement on your platforms. This isn’t just limited to holiday’s though, it is important to stay up to date with current and ongoing trends within your niche or industry to capitalize on them. If there is breaking news in your industry be at the forefront and publicize it or use it for content creation in addition to any scheduled content your business intends to push this week. If there are social justice issues occurring around and it’s appropriate for your industry, use that as well to generate content to inspire greater engagement. Just make sure it is tactful and take into consideration of any backlash that may occur.

To put this tactic into action do  some research into your current followers and see what types of content they share. Spend some time researching their profiles and keep an eye out for trends. That doesn’t mean creep on your audience and stalk them be professional but dig deep. Do some secondary research as well utilize Google and see what sort of issues are currently trending within your niche or industry that your audience may be interested in.

Fortunately, there is an awesome tool for this called Klout. Klout will give you notifications into what is popular and trending within your industry so you can save time searching for content. If that isn’t enough buzz sumo also provides some pretty great insight into trending topics you can reshare as well throughout your social platforms. Let’s not forget another great content tool Google! That’s right Google is great for finding meme’s and hunting down other content to share throughout your niche as well. If you’re particularly handy with the adobe creative suite you can make some pretty neat visual content pieces as well.

So how did this work out in my case? Well, let’s take a look.

Sample PostI was at a bit of an advantage as I am a part of the niche group I am currently targeting. I am a Native American and as such I am aware of social issues surrounding headdresses being worn as a decorative pieces. I knew from current news, events and my own personal dislike for headdresses being used as a decorative piece that this post was highly likely to resonate within my social platforms. Of course performance does depend on the social platform you choose to post on as well. I know from previous experience and research that Tumblr is a hotbed for social issues so beginning on that platform was a no brainer.

Roughly after 30 minutes or so of posting my content piece was picked up and shared a number of times. So let’s take a look at how it performed.

Social Shares

The content piece had been picked up and reblogged an astonished 387 times in the course of under a day. This was impressive considering the small following I had. Before even posting the piece I only had roughly 70 or so followers. This is a good tactic to spread your reach and increase engagement across your platforms when used tactfully. It is important to understand your audience prior to utilizing this tactic and be able to anticipate any potential backlash.

Finding Your Brand’s Voice.

All too often I see brands and companies not using their target market’s language when they write copy for their website, post to their social media profiles and structure email marketing campaigns etc. It is pretty easy to fall into the trap of speaking too professional or being dry when writing language or other copy for promotional materials. If you havent already be sure to read my other posts about how to set up a killer social media campaign .

A company recently that has gotten this right as far as their social media campaign is concerned happens to be Ihop they have certainly done their research and know how to speak in a language that engages their target audience. As a result they have generated some buzz.

Ihop brand_voice_2

I think brands can learn a lot from Ihop and other companies doing similar thing in the social media realm. A good way to get started is of course to conduct some research into your audience and what they are doing within their social media profiles and the sort of language they use. This can be as simple as using some sort of free social media monitoring tool to see what users are saying about your brand and looking at the language they use.

For example, if you are a law firm you would use more professional language than a skateboard brand. Essentially it is important to speak to your target audience and engage with them appropriately.

 

Social Media Marketing : Instagram vs. Facebook

As of late I have been trying to determine the best platform to market my start up company. I think Facebook is becoming obsolete for marketing a company on. It is hard for potential consumers to search based on hashtags and allow me to segment my target market clearly.

Fortunately Instagram allows me to add hashtags and it lets my products be easily searchable. This is great for building a quicker following and redefining my focus instead of solely relying on Facebook or Twitter. I think Facebook is great but as of right now it has not gotten me a rapid following like Instagram has right now. Hopefully my following will continue to grow and I can run my kickstarter soon.

 

Lineage logo

In Anticipation of the Launch of my Company.

I have been developing a business concept I had roughly a year ago. I want to launch a company centered around bringing a fresh perspective and approach to designing clothing apparell with Native American Designs. This is a niche that I believe has a lot of potential and has not been done successfully yet.

“I hope to educate generations on our proud Native American culture and Rich history. We want to inspire people to look into their own lineage as well. Our company firmly believe’s it is important to better understand our past so we can strengthen our own future.”

Educate Inspire Achieve

Permission Marketing

I have been reading a lot lately and I came across a famous marketer whom most people probably already know of “Seth Godin”. He has a book called “Permission Marketing”. He explains that marketers need to think of marketing in terms of one on one interactions as opposed to mass marketing techniques or interruption marketing as he coins it. A good exerpt from the book is ”

The camp uses permission marketing to accomplish this. The first step is to advertise at camp fairs and in magazines that feature groups of ads from summer camps. But unlike virtually all of her competitors, Joanne isn’t trying to sell her camp. She knows that no one chooses a summer camp for their children on the basis of a two-inch square black and white advertisement.

Instead, her only goal in the ad, and at the trade show, is to get permission to send a video and a brochure. The ad sells the brochure, not the camp. Call the camp’s number and her staff will immediately qualify your interest and then send a video (perhaps the best produced camp video in the market) and the brochure (also extremely well- done.)

The only goal of the video is to get permission to have a personal meeting. It doesn’t sell the camp. It sells the meeting.

Now, fully qualified, and having seen the testimonials, the photographs, the facilities and the happy campers, the family is ready to be sold on the camp. And that’s done in person.

Once a camper attends for a summer, odds are that he or she will stay for more summers and bring a brother or sister as well. Which makes the sale worth nearly $20,000. By using Permission Marketing, Arowhon is able to make these significant step-by-step sales, with a very high efficiency.

At each step, the only goal of the next step is to expand permission. She interrupts to get permission to send a video using a small print ad, she uses the video to get permission to visit, she uses the visit to get permission to sell one summer and she uses the summer to sell six more. By focusing media on getting permission instead of making the ultimate sale, marketers are able to get far more out of their expenditures. The response rate to a free sample or an affinity program or a birthday club might be five or ten times the response rate of an ad asking for a sale.”

 

This illustrates a new revolutionary way of thinking. Hopefully we will see more companies using these techniques instead of interrupting our precious time.

Design work update!!

So I have been working and improving a lot of my design work and here is an update of some of it.

 

Jordan Lowry Business card set2

 

Custom Business card
Custom Business card

 

Custom caption
Custom caption

 

RHS dalia llama meme

The perfect fit banner

benjamin franklin meme

A Surefire Way To Get Yourself Noticed Through Non-Traditional Marketing

You’re walking through Boston, right along the Charles River. Maybe you’re on your way to your first class of the day, or making the commute to work, and you come across something unusual: A strange light board depicting a pixelatedcreature waving around his middle finger. What do you do?

A Bomb Scare Shuts Down Boston

For many, the answer was to call authorities, under the suspicion that there were bombs placed all around downtown Boston. It can’t be said that these colorful boards didn’t garner attention.

This is, while extreme, a prime example of the kind of guerilla marketing stunts that get companies attention. The objects were placed around Boston to promote the channel Adult Swim, and the release of a film based on their popular adult cartoon, “Aqua Teen Hunger
Force”.

More traditional forms of marketing both old and new are used by every company in some form or another. Every traditional avenue from newspaper to television, to internet marketing, a form that is becoming more and more common for companies as the digital age hits its prime. It is because of this that companies find themselves struggling for a way to differentiate themselves from a pack of other marketing campaigns. Non-traditional marketing techniques such as these guerilla style publicity stunts have become one way to get yourself known.

I was lucky enough to be living in Boston at the time, and was able to witness a bit of the panic myself. The cops had closed down certain areas, so the “bombs” could be carefully investigated. The two men placing the light boards were arrested for causing a public panic. While this is an extreme stunt with a rather extreme outcome, it can definitely be argued that the shows ratings were better for having been promoted in this way. In fact, I would argue it put “Aqua Teen Hunger Force” on the map for many people.
In fact, what was supposed to be a black horse in the box office did make a respectable $5.5 million in gross domestic earnings, thanks in part, to its very non-traditional form of marketing.

Publicity Stunts- Why Risk It?

While I don’t recommend “causing a public panic”, I do see value in getting people’s attention, and non-traditional marketing techniques such as guerilla marketing campaigns can be a great way to do so. Even though the two men’s arrest in connection with this campaign was an unforeseen consequence, it also increased awareness of the film by being one of few campaigns to become a story covered eagerly by every major news source in the country. Those who can be creative enough to pull off such attention-grabbing stunts are likely to see a steep rise in awareness, and for some it is indeed a risky, but smart move.

The Dark Knight Rises Defaces Cities Everywhere

The Batman film franchise performed a similar, but more interactive campaign by painting white, bat-shaped graffiti in cities all around the world. The film’s advertising implored eager fans to find and tag, through social media, every one of the Batman marks around the world in order to unlock the full trailer for the film. Not surprisingly, the fans were rabid enough to have the clever puzzle unlocked within a few hours. This campaign mixed the traditional forms of internet marketing (through social media participation), and the non-traditional through their use of scattered world-wide bat graffiti. This campaign proved that while a more common form of marketing such as social media marketing is an important method of promotion, it can only become stronger through the use of non-traditional marketing campaigns in conjunction.

The social media interaction that the film’s marketing department experienced was only further proof of the effectiveness of grabbing the attention of people in a non-traditional way. The film made over $1 billion worldwide, which are numbers you just can’t argue with.
These kind of stunts may be risky, but for many they result in the spread of a kind of brand awareness you really can’t buy. So from a marketing perspective, I urge you to be creative with your campaign– both through traditional and non-traditional methods, the goal of your marketing campaign is to grab attention.

Try not to get arrested, though.

 

*The credit goes to Article Alley

Social Media Marketing

I believe there are a few misconceptions when it comes to the use of Social Media for marketing purposes.  A few issues I noticed from smaller companies are:

  • The use of multiple Social Media platforms
  • Not regularly updating websites/ not generating adequate content
  • Not engaging their audience
  • Finally believing that social media will capture new clients or consumers

When used properly social media allows small businesses to compete and advertise their services competitively against larger companies. Unfortunately many small businesses are not taking advantage of this or are not properly utilizing their social media platforms. Smaller businesses should:

  • Identify a few social media platforms that allow them to target their perceived market
  • Generate interesting and well thought out content
  • Regularly update content and engage their audience

I have found this website to be extremely helpful and informativehttp://www.copyblogger.com/