Free Search Engine Optimization Tools
We have all been in a situation where we need a certain tool to get the job done and may not have the resources to purchase paid tools. These are my top 5 favorite SEO tools to get the job done when you are on a budget or you are free-lancing on a budget.
My top favorite tool is SEO Book because it has a few different programs within it that are pretty awesome. I generally use it to do some preliminarily keyword research for content writing.
SEO Book’s keyword research tool is a great starting point if you need to do some quick content research for a client and don’t have a paid plan with Moz or another prominent platform. I have had some pretty good results with SEO Book in the past and I highly recommend it.
When you are accessing the tool you get a pretty standard search bar you can begin your research. Unfortunately, this tool is not great for discovering long tail keyword opportunities. However, you can export your results and filter through them and gain some insight into your keywords.
SEO Book is nice enough to also suggest other related keywords along with search volume and their relative competitiveness. Then you can export your results into excel and proceed to determine if your website is competitive enough to rank or gain any organic traffic from using them.
My next tool I like to use to get some insight into my competition is SEM Rush. While SEM Rush does have a paid version it does have a pretty neat free option. SEM Rush has a pretty generic search bar to research your keywords from SEO Book and gain some industry insight. Or, if you prefer you can spy on your competition fairly easily for free as well. You get an overview of how many backlinks your competition has, how much organic search traffic they have, along with their top organic keywords they are ranking for.
SEM Rush also gives you insight into their top paid keywords and their referring domains. This will help you compose a more comprehensive SEO and digital marketing strategy.
My next top free tool I like to use is Epicbeat for content research. Epicbeat has another pretty standard search feature that allows you to conduct some research on keywords and phrases. This free tool gives you an overview of which types of content is gaining traction within your niche or industry.
This free tool lets you know which social platforms are popular for the topic you are researching and even gives examples of types of high-performing content.
The next tool I like to use is Google’s mobile-friendly test tool. With all the Google algorithm updates, there is a preference being placed on mobile-friendly websites. Google has begun using mobile-friendliness as one of its ranking signals so now more than ever it is important to have a mobile-friendly website.
Google’s mobile-friendly test tool will analyze and report if the page conforms to Google’s mobile preference. When performing updates and changes to your website it is important to remember to test the impact of the impact on user experience.
Finally the last tool I like to use for SEO purposes is the Moz bar. The Moz bar will give you quick insights into your clients link metrics, meta data along with Moz’s own PageRank and Domain Authority.
There are a plethora of Free tools you can take advantage of for SEO and digital marketing purposes. I recommend doing some extensive research prior to purchasing any paid tool to see if there is any free alternative.